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Who we are

Wildflower’s legacy is one of excellence, innovation and unwavering community commitment. As we continue to grow and evolve, we remain dedicated to serving exceptional food in a welcoming atmosphere, always putting our guests first. Whether it is the first visit or the hundredth, we invite all to experience the warmth and flavor that defines Wildflower.

Our Story

1996

  • Founded by the Basile Family in Scottsdale, Arizona
  • Opened our first location in Scottsdale
  • Introduced Potato Cream Cheese Soup (Still going strong in 2024!)

1999

  • Introduced our breakfast menu and Lemon Ricotta pancakes, which are still a favorite in 2024!
  • Celebrated 100 Breadheads

2000

  • Introduced catering and our Sourdough Soup Bread Boule

2002

  • Celebrated 200 Breadheads

2003

  • Introduced the Bread of the Month Program

2004

  • Introduced:
    • Free customer Wi-Fi
    • Wildflower gift cards
    • Sour Cream Pecan Coffee cake – Still a holiday staple!
  • Celebrated 400 Breadheads

2005

  • Introduced:
    • Neighborhood Nights program
    • Seasonal Menu with our Turkey Cranberry Walnut Stuffing Sandwich – One of the most highly anticipated annual sandwiches and still going strong in 2024

2006

  • Introduced Cupcakes

2007

  • Opened our Central Production Facility
  • Started Dough on the Go partner program with local schools
  • Introduced Rice Krispy Treats

2009

  • Launched our Wildflower Brand Promise
  • Introduced:
    • Chopped Salad – Still a favorite in 2024
    • Cheddar Braised Beef sandwich – One of the most highly anticipated annual sandwiches and still going strong in 2024

2010

  • Celebrated 500 Breadheads

2011

  • Introduced:
    • Pie of the month
    • Wildflower Purpose. Values. Safe Space.

2013

  • Introduced the Triple Club
  • Raised $48,000 for the Wildflower Cares Foundation

2014

  • Introduced the Wildflower Reuben
  • Celebrated 600 Breadheads

2016

  • Introduced:
    • Buffalo Chicken Sandwich
    • Breakfast Bowls
  • Celebrated:
    • National Restaurant Neighborhood Award Winner
    • AZ Business Magazines Most Admired Company
    • 20th Anniversary

2017

  • Introduced:
    • Wildflower Brand Essence – Unexpected, Elevated, Ardor, Thoughtful
    • Mac & Cheese
  • Celebrated over 3,000 Positive Guest Comments

2018

  • Celebrated National Restaurant Neighbor Award Winner
  • Celebrated 700 Breadheads

2019

  • Introduced:
    • Toasts
    • Delivery
    • Online Ordering
    • Loyalty
  • Awarded AZ Business Magazine’s Industry Leader in AZ

2020

  • Introduced:
    • Mix and Match Sides
    • All natural steak and plant based chicken
    • Curbside Pickup
  • Celebrated:
    • Fast Casual Magazine’s Top 100 Movers and Shakers award
    • 40/40 list of America’s hottest startups
    • Ranking Arizona Ranked us top 10 for catering

2021

  • Celebrated 25th Anniversary
  • Donated 25% of all proceeds to St. Vincent De Paul ($12,578.67)
  • Our founder, Louis Basile featured in Phoenix Business Journals Executive Inc.

2022

  • Introduced:
    • Brown Sugar Oatmeal Pancakes
    • Millionaires’ Bacon
  • Celebrated Arizona Top Workplace
  • Renovated North Scottsdale

2023

  • Celebrated being voted Best in the Desert in 21 categories
  • Renovated Seville, Goodyear & Tempe

Food you knead

Bread is at the heart of everything we do at Wildflower! When it comes to bread-making, our commitment is to excellence and the preservation of a true art form. We take pride in every loaf of bread we produce, and are grateful to break bread with our guests every day.

Good food, good mood

We love tasting it, then talking about how great it tasted. We love making it, then sharing it with other people. When it comes to cuisine, it’s about making sure the food we serve is fresh, the ingredients are real and the taste is memorable.

Our Menu

Warm, comfortable, fresh & contemporary

The overall atmosphere in each Wildflower restaurant is warm, comfortable, fresh and contemporary. We build each Wildflower location knowing it is a reflection of our new neighborhood. Custom color schemes and original artwork differentiate each location, making them special for our communities.

LOCATIONS

Food you knead

When it comes to bread-making, our commitment is to excellence and the preservation of a true art form. Our award-winning recipes attest to the fact that we take pride in every loaf of bread we produce. It is a time-honored process we not only enjoy, but one we hope our guests think is well worth it.

Our Menu

Fast & friendly service in five steps

1. Place your order at the counter.
2. Grab a drink and take your sign to a table.
3. We’ll bring your napkins, silverware and food.
4. No need to clean up, we’ll do that for you.
5. For to-go orders, please listen for your name.

LOCATIONS

103+

Awards and accolades
earned over 25 years

25+

Years serving great
eats to local fans

Top 100

Movers & shakers
- Fast Casual magazine

Our guests

Our guests’ needs come before anything else. Our goal is an outstanding experience for every guest, every time.

LOCATIONS

Our breadheads

With locations all around Arizona, you can earn some serious dough by joining our team of breadheads. Flexibility, no late nights, and fun!

Careers

Our Purpose

We change lives, create traditions, build community and feed the soul with passion. Every time, every day.

COMMUNITY

Our Mission

We pride ourselves on delivering an outstanding experience for our guests, breadheads (employees) and communities through mutual respect and teamwork.

GET IN TOUCH

We take pride in making great food, which is largely made possible by working with our outstanding local partners.