Our Story

We believe success comes down to three things — outstanding food, great service and clean restaurants. It is easy to say, but it takes a strong commitment to consistently execute. Attention to detail, putting our customers’ needs first and a deep desire to be a great company help make the Wildflower a place where our customers want to be.


Warm, comfortable, fresh and contemporary

The overall atmosphere in each Wildflower restaurant is warm, comfortable, fresh and contemporary. We build each Wildflower location knowing it is a reflection of our new neighborhood. Custom color schemes and original artwork differentiate each location, making them special for our communities.

Fresh Food

We simply love great food

We love tasting it, then talking about how great it tasted. We love making it, then sharing it with other people. When it comes to cuisine, it’s about making sure the food we serve is fresh, the ingredients are real and the taste is memorable.

In Five Steps

Our service style is fast and friendly

  1. Place your order at the counter.
  2. Grab a drink and take your sign to a table.
  3. We’ll bring your napkins, silverware and food.
  4. No need to clean up, we’ll do that for you.
  5. For to-go orders, please listen for your name.

Our Values

Our customers come first

Mission Statement — We pride ourselves on delivering an outstanding experience for our customers, employees and investors through mutual respect and teamwork.

Customers — Our customers’ needs come before anything else. Our goal is an outstanding experience for every customer, every time.

Team — Our people make the difference. We trust that our employees will do the right thing for our customers and each other.

Taste — We constantly ask, “Is this the best I have ever tasted?”

Community — We strive to be good neighbors. We are members of the chamber of commerce, support our local food banks and contribute time and products to local non-profit organizations.

Our Purpose — We change lives, create traditions, build community and feed the soul with passion. Every time, every day.

For more information on how we support our communities visit our Wildflower Cares page.


2018 Award for Excellence in Customer Service – Scottsdale, AZ – City Beat News

2018 Award for Excellence in Customer Service – Sedona, AZ – City Beat News

2018 National Restaurant Association Education Foundation’s Restaurant Neighbor Award

2017 Award For Service Excellence — City Beat News

2017 Best of Vegetarian – Flagstaff — Trip.com

2017 Top Eatery at Phoenix Sky Harbor International Airport in the RewardExpert 2017 Airport Dining Scorecard

2016 Best of Flag Award: Best Soup

2016 Most Admired Companies in Arizona by AZ Business Magazine and BestCompaniesAZ

2016 The Spectrum Award for Excellence in Customer Service

2016 Sedona Red Rock News: Best Bakery

2016 Best of Gayot: Best Sedona/Flagstaff Outdoor Dining

2016 Finalist for the CFO of the Year Awards: Cheryl Campbell – AZ Business Magazine

2015 Trip Advisor: Certificate of Excellence Hall of Fame

2015 Yelp: People Love us on Yelp

2015 Glendale Best Business: Best Salad

2015 Arizona Daily Sun (Flagstaff): Best Soup

2015 Sedona Red Rock News: Best Bakery

2015 azCentral.com’s Reader’s Choice Awards: Best Bakery and Best Healthy Restaurant

2015 Republic Media Who’s Who in Business: Fastest Growing Company in AZ

2014 AZ Central Best Local Chain

2014 PeopleMatter Collaborate Inspirational Service Award

2014 Top 100 Movers and Shakers, ranked #23 by Fast Casual Magazine

2014 Certificate of Excellence, Trip Advisor

2013 Certificate of Excellence, TripAdvisor

2013, 2012 Customer Satisfaction Award, Talk of the Town

2013 Industry Leaders of Arizona – Hospitality Winner, online survey conducted by AZ Business Magazine

2012 Top 100 Movers & Shakers, ranked #9 by Fast Casual Magazine

2012 Best Lunch, Flagstaff Daily Sun

2012, 2011, 2010 Best Soup, Flagstaff Daily Sun

2011 Top 100 Movers & Shakers, ranked #2 by Fast Casual Magazine

2011 Best Sunday Brunch, azCentral.com Reader’s Choice Awards

2011 Best Bakery, azCentral.com Reader’s Choice Awards

2011, 2012 Yavapai County Golden Plate Award, Prescott

2010 Best Kid-Friendly Restaurant, azCentral.com Reader’s Choice Awards

2010 Best Kid’s Dining Specials, azCentral.com Reader’s Choice Awards

2010 Best Coffee Place, Nickelodeon’s Parent’s Pick Awards

2010 Large Business of the Year, Gilbert Chamber of Commerce

2009, 2008, 2007, 2005, 2004, 2002 Best Bread Store, Phoenix Magazine

2009 Best Breakfast, Nickelodeon’s Parent’s Pick Awards

2009 Dean’s List, CBS Dirty Dining Report

2009 Best Takeout, azCentral.com Reader’s Choice Awards

2008 Best Bagels & Best Bakery, Market Surveys of America

2008, 2007, 2006 Top 100 Movers & Shakers, Fast Casual Magazine

2008 Best Sandwich Shop, Scottsdale Airpark News Top Prop Awards

2008 People Love Us on Yelp (Tempe, AZ), Yelp.com

2007 Best Bread, Best Soups, Best Sandwich, West Valley View Reader’s Choice

2007 Best Restaurant We’re Glad is a Chain, Phoenix New Times

2007 Best Soup & Salad, Get Out Magazine

2006 Best Salad, Best Soups, Best Bread, Best Sandwich, West Valley View Reader’s Choice

2005 Best Breakfast, Best Dessert, Verde Valley Newspapers Reader’s Choice

2005 Best Soups, Best Bread, Best Sandwich, Best Desserts, Best Vegetarian Cuisine, West Valley View Reader’s Choice

2004 Best Sandwich, Phoenix Magazine

2004 Best Booth, Scottsdale Culinary Festival

2003, 2002, 2000 Best Bread Bakery, The Rep’s Best

2003 Best Bread, Switch Magazine

2003 Best Pancakes in the Valley, Get Out Magazine

2003 Best Breakfast, Channel 12 News

2003, 2002 Top Place for Breakfast, Scottsdale Airpark News Top Prop Awards

2002 People’s Choice, Scottsdale Culinary Festival

2002 Best Ravioli (Butternut Squash), Get Out Magazine

2002 21 Super Sandwiches, Phoenix Magazine

2001 Best of Picnic, Scottsdale Culinary Festival

2000 Best Muffins, Get Out Magazine

2000 Best Salad with an Asian Flair (Asian Chicken), Get Out Magazine

1999 Favorite Restaurant for Quick Lunch, Scottsdale Magazine

1999 Best Bakery, Phoenix New Times

1999 Best Dessert, Scottsdale Culinary Festival

1998 Best Bread Bakery, Phoenix New Times